International Marketing

Friedrich-Alexander-Universität Erlangen-Nürnberg
LEVEL
Master
TYPE
Course
MODES
Asynchronous remote
Synchronous remote
LANGUAGE
-
ECTS
50
PERIOD
25/04/2022 to 19/07/2022

Course Description

Participants acquire specialized knowledge in the area of international marketing and are able to critically apply this to practical problems. They are able to conceptualize and implement strategic courses of action for the marketing mix in an international context.

Educational-info

ECTS

50

Validation mode

Written report

Organizer

Partner

Friedrich-Alexander-Universität Erlangen-Nürnberg

Faculty

Faculty of Business, Economics, and Law

Department

International Management

Contact or registration links