Management and Marketing

The aim of the course is to give the participants an introduction to the fields of management and marketing, to understand their basic concepts, and to find out the specifics and possibilities of
combining these two areas within the organization. The subject would like to provide better understanding of the features of management functions, the characteristics, rules and life cycle of
organizations, with the specificities of these factors. Another goal is to understand the essence of the information available to marketers, to provide guidance on the processing and analysis of data available from consumers and the business market. Students will also gain insight into market segmentation, positioning and analysis of market competitors, combining management tools with the key features of corporate marketing strategy. During the discussion of the topics we refer to the applicable management and marketing methods based on their impact on the organization’s efficiency.

weekly

The students:
– are able to compare the basic theories and concepts related to the management functions
with the related marketing concepts, to elaborate rational arguments, and also to form and
to defend their opinion in the different stages of management and marketing
communication.
– are able to recognize the connection between different processes in the field of marketing
and management, and to select and design commonly usable methodologies.
– use professional phrases of management, the terminology of the management and marketing
fields, and the phrases of the professional vocabulary.

none

48 h / 14 weeks

5

Continuous control

10

Budapest University of Technology and Economics

Faculty of Economic and Social Sciences

Department of Management and Business Economics