Platform Strategies*

Friedrich-Alexander-Universität Erlangen-Nürnberg
LEVEL
Master
TYPE
Course
MODES
-
LANGUAGE
-
ECTS
-
PERIOD
17/10/2022 to 10/02/2023

Course Description

The course builds on the platform and network aspects in core strategy and aims to highlight the specific strategies for firms operating in multi-sided-markets. The course will cover most relevant concepts around plat-forms such as network effects, and how network effects impact/ create new business models. Core issues around platform-mediated network firms, such as standards, pricing, envelopment,and competition dynam-ics will be discussed.The course will be taught through a set of cases that ensures that partici-pants appreciate the multi-dimensional nature of managing in network businesses.

Educational-info

Validation mode

Written report

Organizer

Partner

Friedrich-Alexander-Universität Erlangen-Nürnberg

Faculty

Faculty of Business, Economics, and Law

Department

Information systems

Contact or registration links